Wanting more than just static images, the University’s Web & Digital Marketing team worked to create movement and atmosphere within the virtual tours. Amongst the immersive experiences available, you can hear and see subjects including Dance and Engineering being taught to students as you travel around the Luton and Bedford campuses.

This new innovative gadget was created when it was recognised some students were not able to travel to campus because of the impact of the cost of living crisis. The gadget allows them to experience campus life and explore facilities such as the Nursing simulation labs and on-campus Performing Arts theatre.

To bring this project to life, the University partnered with creative agency Clearhead Media – a company founded by two successful Bedfordshire graduates, Alex Lawrence and Gavin O’Brien.

Speaking about this project, Peter Simpson-Leek, Web & Digital Marketing Manager at the University, said: “With everyone feeling the pinch in the cost of living crisis we understand it's harder for students to come on to campus and experience campus life at an open day. The team wanted to simulate some of this experience to those who can't visit us in person and worked with Media graduates Alex Lawrence and Gavin O'Brien and their company Clearhead Media to create a solution.”

For students who are able to visit campus for the in person Open Days, there is also a VR headset version available to fully immerse yourself in life on campus.