Radio Lab reveals latest listener figures

Thu 21 April, 2016

There was more good news for Radio LaB, the community radio station for the University of Bedfordshire, in its latest ‘Listener Figure Report’.

The report places the radio station fourth in reaching its target audience of local young people, with just the BBC, Heart and Diverse FM in front.

The figures reveal that Radio LaB is reaching 11% of its target audience with an estimated 5,829 people aged 18-29 living in the reach area (LU1-LU6 postcode) listening in to Radio LaB weekly.

They follow closely after the radio station was named ‘Most Improved Student Radio Station’ in the ‘I Love Student Radio Awards 2016’. It was also highly commended in the Best Community Outreach award.

Terry Lee, Radio LaB Co-ordinator said on hearing the news: “The University of Bedfordshire is lucky to have a full FM Community Radio license for Radio LaB, and this report tells us that we are using it to full effect, engaging with thousands of young people across the University and Luton.

“It’s fantastic for our students and volunteers to be able to see just how much their voices and views are being heard – a triumph for community media.

“We will now look to further develop Radio LaB to ensure that we continue to offer both an excellent output for those who tune in, and an enjoyable experience for those who volunteer with us."

Radio LaB is a student-led radio station, managed by final year radio undergraduates, but also has volunteers from the wider student community.

The results follow a street survey that took place in Oct/ Nov 2015 created independently by ‘Blueprint Research & Training’ in Norwich.