Jules Watson, owner of pottery and arts business 'Juju and Bubba', was looking to expand her arts business and increase revenue.

She tapped into the University's expert marketing advice to find out how she can make the most of her existing online presence and database of customers.

A small business, Juju and Bubba, offers a wide range of artwork and greetings cards that she designs and sells. Offering three different product lines, greeting cards and print, fine art, and textiles, Juju and Bubba provides nature based art.

The strategy, designed by Colin Bradshaw, introduced the concepts of content marketing, included a social media strategy, and suggested repositioning the brand to increase the overall exposure.