This day-long event, presented in partnership with the University Of Bedfordshire, will feature a sterling line-up of specially selected key note speakers from the sporting and business world, covering topics such as marketing, sales, innovation and business strategy. Akabusi said “I’m so excited to introduce such an expert dynamic panel to our guests. These really are the best of the best in their respective fields.”

Not only will the regions business leaders’ and their teams be treated to the inspiring insights and high energy anecdotes of the Olympian, TV personality, and motivational speaker Kriss Akabusi, but all who attend will have valuable networking opportunities with companies from around the UK, not to mention exclusive hands-on workshops with leading business professionals, who will provide valuable take-home lessons and confidence boosting ideas that are sure to help transform any business.

When talking about the partnership with the University of Bedfordshire, Kriss said “In my time as a sportsman we really did depend on many intricate networks of individuals all focused on one goal but very clear on what their strengths and skill set were in order to deliver on the objectives. I’m so excited to have found in University of Bedfordshire a partner whose knowledge, skills and resources are very different to The Akabusi Company, thus ensuring our delegates receive the best experience ever as we embed key fundamentals for success in an upturning economy.”

Bill Rammell, Vice Chancellor of the University of Bedfordshire, said:

"We are delighted to partner with The Akabusi Charitable Trust to present this motivational seminar - and to welcome Kriss Akabusi back to the University where he received an honorary degree last year. "Kriss's passion and confidence will help to inspire and transform businesses from across the region.“

Following the success of the Make It Happen seminars, In The Arena promises to deliver the most successful day yet. Akabusi said – “As the economists talk about “green shoots of recovery” and things turning upwards, it is time for British business and the associated economy to stimulate the revival by showering the environment with positivity. Who will sow seeds today to make the massive harvest tomorrow.”

In The Arena doesn’t just aim to assist those already with their foot on the ladder succeed further, this charitable event will ensure 100% of profits made goes to the i-Tang charity (In The Arena, Next Generation), founded by Kriss Akabusi. i-Tang offers a helping hand to young people who find themselves in the tough throws of not being in either education, employment or training. The charity gives candidates the opportunity to gain fundamental business skills via a 6-week practical lecturing and learning programme taught by specialists, followed by a much-desired 2-week work experience placement.

The complete lineup of speakers, along with special guest MC is currently being kept under wraps and is to be revealed in the coming weeks.

In The Arena takes place at Putteridge Bury, Luton on the 1st October 2014. For tickets and more information visit www.akabusi.com or tel: 01525 840183

Editors Notes:

Press & Media passes will be available for this event All press and media enquiries please contact Event Manager: Ashanti Akabusi / Ashanti@Virtubrands.com / For Tickets: 01525 840183

The Akabusi Charitable Trust (TACT) was founded by Kriss Akabusi, MBE, Olympic Athlete and CEO of The Akabusi Company. Initially focusing on projects based in Nigeria, TACT recently launched its first UK based project and can now boast a strong UK front. Growing all the time, TACT is eager to continue its work in Nigeria whilst gaining momentum in the UK.

I-TANG is TACT’s first UK based project i-TANG, is offering young ‘NEET’ candidates, (Not in Education Employment or Training) the opportunity to gain the fundamental business skills. Each candidate will attend a 6-week programme including lectures held by specialists, practical learning sessions followed by a two week work experience placement. The first project was launched in January 2013 and from the 12 candidates who started the programme 5 are now in employment with a further 5 currently working through the interview process.