University and mk dons football club form academy partnership

Tue 01 October, 2013
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THE University of Bedfordshire has signed an agreement to become an official partner of Milton Keynes Dons Football Club’s Academy for the 2013/14 season.

The new Partnership will see the University, which launched University Campus Milton Keynes (UCMK) at Saxon Court earlier this month, become the lead sponsor of seven of MK Dons Academy teams, ranging from Under-9s to Under-15s.

Additional features of the agreement include the corporate sponsorship which will see the University brand across various MK Dons digital and print platforms, communications to all academy players, as well as big screen adverts at stadiummk.

The relationship will also involve the University’s Student Recruitment team attending Academy recruitment days.

"It’s fantastic that we have had the opportunity to open our latest campus in central Milton Keynes. We are fully committed to offering world class education to Milton Keynes on a local, regional, national and international scale.” said Dr Paul Sant, Associate Dean of Milton Keynes campus.

“It is also exciting that we have received a huge amount of local support from partners in Milton Keynes, especially at MK Dons FC.

“We really look forward to the successes that this venture can bring and look forward to strengthening our partnerships with the MK community."

As part of MK Dons’ Citizen Family Dons Big Day against Rotherham United on Saturday 19 October, the partnership was officially launched with a pitchside presentation prior to kick-off, with MK Dons Sport & Education Trust Chief Executive John Cove and Bedfordshire Vice Chancellor Bill Rammell amongst the presentation party.

Director of Youth Mike Dove said: “It is fantastic to see the University of Bedfordshire getting behind the Academy and showing support to local boys aiming to achieve their dream.

“This partnership also highlights to our young players how important education is and points to an alternative future if they do not make it in the professional game. I am looking forward to working with the University of Bedfordshire and hope our partnership goes from strength to strength.”

Photo by Phil Smith

Notes to Editor:

  • To request an interview with Dr Paul Sant, please contact the University’s press office on 01582 749178 or email press.office@beds.ac.uk
  • To request an interview with Mike Dove, please contact the MK Dons’ press office on 01908 622955 or email simone.corgan@mkdons.com
  • Pete Winkelman is to be presented with an Honorary Doctor of Business Administration in recognition of his outstanding contribution to the life and community of Milton Keynes by the University of Bedfordshire. As part of Bedfordshire’s Graduation ceremonies, the presentation will take place at the Church of Christ the Cornerstone, Milton Keynes, on Thursday 1 November.