University secures NHS Blood and Transplant funding for community engagement on Organ Donation [2024-2026]

The University of Bedfordshire has received funding from NHS Blood and Transplant to develop and run a community organ donation campaign led by student ambassadors, transplant recipients and donors from different ethnic and faith communities, between September 2024 and August 2026. The two-year project, starting with an initial funding grant of £15,500 from NHS Blood & Transplant, will draw upon the University’s world-leading research which has previously found that tailored messaging and trusted messengers are essential to champion organ donation conversations across the UK.

In addition to this project, the University is joining forces with Luton Council, Hospital Art Studio, to pioneer innovative approach and work with the diverse community in Luton in co-creating an art work on organ donation which will then be set up in a public space in Luton to encourage conversation on deceased organ donation in minority ethnic communities. You can watch a promotional video of this project on YouTube