University secures NHS Blood and Transplant funding for community engagement on Organ Donation [2024-2026]

Luton and Bedford Blood and Organ Donation Project - NHSBT funded [2024-2026]

The University of Bedfordshire has received funding from NHS Blood and Transplant to develop and run a community organ donation campaign led by student ambassadors, transplant recipients and donors from different ethnic and faith communities, between September 2024 and August 2026. The two-year project, starting with an initial funding grant of £15,500 from NHS Blood & Transplant, will draw upon the University’s world-leading research which has previously found that tailored messaging and trusted messengers are essential to champion organ donation conversations across the UK.

Luton Lifelines Community Art Project - NHSBT funded [2024-2026]

The University is joining forces with Luton Council, Hospital Art Studio, to pioneer innovative approach and work with the diverse community in Luton in co-creating an art work on organ donation which will then be set up in a public space in Luton to encourage conversation on deceased organ donation in minority ethnic communities. You can watch a promotional video of this project on YouTube