Academic Portfolio Leader for International Business and Marketing

I am a Senior Lecturer in the Department of International Business, Marketing and Tourism where I teach various marketing communications subjects on both undergraduate and postgraduate courses.

I also supervise PhD research students and postgraduate dissertation students.

Currently I am the course coordinator for MSc Marketing and MSc Digital Marketing.

Other References

LinkedIn

Qualifications

• BA (Hons) Marketing (first class) – University of Luton
• Postgraduate Certificate in Higher Education – University of Bedfordshire
• PhD for “An Analysis of the Involvement Construct in the Information Processing of Advertising Messages” - University of Bedfordshire
• Member of the Chartered Institute of Marketing
• Fellow of the Higher Education Academy
• Member of the European Advertising Academy

Teaching Expertise

• Marketing Communications
• Consumer Behaviour
• Advertising and copywriting
• Marketing

Research Interests

• Information Processing of Advertising Messages
• Trust in Advertising
• Healthcare Communication
• Loyalty and Brand Advocacy Behaviour
• Branding

Research Projects

• Online Brand Advocacy Behaviour
• Emotional Appeals in Print Advertising
• Healthcare Communication
• Integrated Marketing Communication

External Roles

• Reviewer for a number of international journals including the Journal of Advertising, Journal of Marketing Communications, Research in Interactive Marketing, Journal of Bank Marketing
• External Examiner at Thames Valley University, PR Minor Degree (2008 – 2011)
• External Examiner at the University of the Arts, London, PR Degree (2007 -2010)
• External Examiner at University of Southampton, Solent, Advertising (2010-2014)
• External Examiner at the University of Hertfordshire, UG Advertising (2014 – Present)
• External Examiner at the University of Northampton, UG Marketing (2017 – Present)
• External Panel Member: BA (Hons) Sport Marketing, University of Northampton (2009)
• External Panel Member: MSc Business Courses at the University of  Worcester (2010)
• External Panel Member:  Public Relations BA and MA, University of Greenwich (2011)
• External Panel Member: MA Fashion Marketing, University of Northampton (2013)

Previous Roles

• PA and Event Manager at Digital Equipment Corporation (London and Denmark)
• Marketing Executive for  L’Ecole Mac, London - Apple Mac approved training and consultancy centre
• Business Development Manager at DESISCO, subsidiary of Digital Equipment Corporation
• Freelance Marketing Consultant for brands such asSeagram, Bass plc, GE Capital, and Teknekron Software Systems Inc.
• Marketing Executive at the Office Academy, Stevenage, Hertfordshire, UK

Publications

• 2017 Mogaji, Emmanuel; Czarnecka, Barbara; Danbury, Annie, “Emotional Appeals in UK Business-to-Business Financial Services Advertisement”, accepted for publication in the International Journal of Bank Marketing, April 2017
• 2017 Mogaji, Emmanuel, Danbury, Annie, "Making the Brand Appealing: Advertising Strategies and Consumers' attitude towards UK Retail Bank Brands", Journal of Product & Brand Management, 26(6), Accepted for publication, 13 March 2017
• 2015 Annie Danbury, Maria Palazzo, Kathleen Mortimer Mortimer, Alfonso Siano “Cultural Perspectives on Advertising Perceptions and Brand Trustworthiness”, In “Analyzing the Culturally Diverse Consumer in the Global Marketplace”, For release in the Advances in Finance, Accounting, and Economics (AFAE) Book Series. A book edited by Juan Miguel Alcántara-Pilar (University of Granada, Spain), Salvador del Barrio-García (University of Granada, Spain), Esmeralda Crespo-Almedros (University of Granada, Spain) and Lucia Porcu (University of Granada, Spain) (February 2015)
• 2015 Parrott, G., Danbury, A., Kanthanavich, P. (2015) Online behaviour of luxury fashion brand advocates, Journal of Fashion Marketing and Management, 19(4), 360-383

Conferences

• 2017 Conference paper submitted with Ekaterina Kuzmina: The meanings of ‘organic’ branding in skincare industry on the Russian market, BAM (British Academy of Management) conference, 5-7 September
• 2015 International Conference of Research in Advertising, London, UK: “HOW WE ARE TEMPTED INTO DEBT: EMOTIONAL APPEALS IN LOAN AND SAVINGS ADVERTISING IN UK NEWSPAPERS”.  Conference paper submitted with E. Mogaji and B. Czarnecka
• 2013 International Conference on Corporate and Marketing Communication, Salerno, Italy:
  “ADVERTISING AND BRAND TRUST: PERSPECTIVES FROM THE UK AND ITALY”
• 2012 International Conference of Research in Advertising, Stockholm, Sweden:
  “TRUST ME I AM AN ADVERT! How to create trusting brand identity through advertising”
• 2012 International Conference of Research in Advertising, Stockholm, Sweden: “ONLINE BEHAVIOUR OF LUXURY BRAND ADVOCATES: Differences between Active Advocates and Passive Loyalists”
• 2011 International Conference of Research in Advertising, Berlin, Germany:
  “AFFECTIVE INVOLVEMENT IN ADVERTISING EFFECTIVENESS: Implications for interpretation of print advertisements”
• 2009 International Conference of Research in Advertising, Klagenfurt, Austria:
  "WHAT IS IN IT FOR ME? AN EXPLORATORY STUDY OF THE IMPACT OF INVOLVEMENT AND ATTITUDE ON CLINICAL TRIAL BEHAVIOUR".
• 2008 University of Bedfordshire Teaching and Learning Conference:
  Poster: THE ROLE OF INVOLVEMENT IN INFORMATION PROCESSING
• 2003 Academy of Marketing, Cardiff, “THE IMPACT OF INVOLVEMENT ON STORE LOYALTY”
• 2002 EMAC Doctoral Colloquium, Braga, Portugal: “PRODUCT INVOLVEMENT”

Contact Details

T: +44 (0)1582 743037
E: annie.danbury@beds.ac.uk