Lecturer in Digital Marketing

With a strong academic foundation, including an MSc in Marketing and a First-Class undergraduate degree in Business Studies (Marketing), my journey has led me to specialize in Environmental Sustainability and Marketing. As both a Lecturer and a dedicated Ph.D. student, I am passionate about merging theory and practice in my teaching and research. My expertise spans various areas, from digital marketing to sustainable business management.

As a seasoned educator, I have had the privilege of instructing and inspiring a diverse range of students, fostering their intellectual growth, and preparing them for success in today's competitive business landscape. My commitment to excellence in teaching has been recognized through positive student feedback and continuous curriculum development.

In my research endeavours, I am dedicated to addressing pressing challenges in the field of Environmental Sustainability. My work contributes valuable insights and innovative solutions to the complex issues surrounding sustainable business practices and environmental responsibility. I actively engage in research collaborations and have presented my findings at esteemed conferences and seminars.

With a profound dedication to advancing knowledge and promoting sustainability, I look forward to making significant contributions to the academic community and the broader society.

Qualifications

• BA,
• MSc
• PhD

Teaching Expertise

• Marketing
• Digital marketing
• Strategy
• Sustainability

Research Interests

• Consumer Behaviour Analysis: Investigating the multifaceted dynamics that influence consumer choices, preferences, and decision-making processes across various contexts.
• Sustainability Studies: Examining the interdisciplinary dimensions of sustainability, including environmental, economic, and social factors, with a focus on fostering responsible consumption and environmentally conscious behaviours.

Contact Details

E: Mahvish.zahara@beds.ac.uk