Senior Lecturer in Business Management

I have extensive teaching and research experience and has led many modules across business & management, accounting & finance, and economics. I pride myself on delivering a deep level of human insight always with a focus on actionable recommendations. I have worked as a consultant and market researcher for a considerable amount of time.

My research addresses the issues in relation to hotel revenue management, corporate governance & gender diversity, and international business strategy.

I am a certified member of Market Researcher Society (MRS) and equipped with skills of statistical analysis and econometric modelling using SPSS, STATA, EViews, Gretl, and R, in addition to, structural Equation modelling (SEM).

Other References

• External reviewer - conference papers for the 2022 Annual Meeting of the Academy of International Business (AIB), Miami, USA.

Qualifications

• MRS Certificate in Market Research, 2020.
• PhD in International Business & Strategy, Brunel University, Business School, 2013.
• MRes Economics & Finance, Brunel University, School of Social Sciences, 2008.
• Postgraduate Diploma in Business Administration (PGDipBA), Damascus University, Faculty of Economics, 2003.
• BSc in Economics, Damascus University, Faculty of Economics, 2002.

Teaching Expertise

• Business & management
• Accounting & finance
• Economics
• Research methods

Research Interests

• International business & strategy
• International trade & investment
• Corporate governance & sustainability accounting
• Business economics
• Business consultancy
• Market research

Publications

• Al-Habash, O. and Mmieh, F. (2011). “Evaluating the Importance of Location Factors in the Decision of MNCs to Undertake FDI in Syria and Jordan”. In Peer-Reviewed Proceedings of the 12^th Annual Conference of the International Academy of African Business and Development (IAABD), Edmonton, Canada.
• Al-Habash, O. and Mmieh, F. (2012). “Determinants of MNEs’ Ownership Strategies: The Case of Subsidiaries in Syria and Jordan”. In Peer-Reviewed Proceedings of the 13^th Annual Conference of the International Academy of African Business and Development (IAABD), El Jadida, Morocco.
• Al-Habash, O., Mmieh, F., and Cleeve, E. (2014). “Determinants of MNES' Entry Mode Strategies: Empirical Evidence of Ownership Advantages from Syria and Jordan”. In Peer-Reviewed Proceedings of the 15^th Annual Conference of the International Academy of African Business and Development (IAABD), Barbados.
• Al-Habash, O., Mmieh, F., & Cleeve, E. (2017). Multinational enterprises' entry mode strategies in syria and jordan: The impact of ownership advantages. Thunderbird International Business Review, 59(6), 677–691. doi:10.1002/tie.21775. http://onlinelibrary.wiley.com/doi/10.1002/tie.21775/abstract
• Hawela, M., Al-Habash, O. (2017). Measuring Travel and Tourism Students’ Satisfaction and Engagement with Feed-Forward Videos and Scaffolding Teaching. The 6th Annual PedRIO Conference Programme, Plymouth University.
• Al-Habash, O. (2025). 'The Role of Artificial Intelligence in Hotel Operations: Revolutionising Efficiency', in Jerez Jerez, M. J., The Role of Artificial Intelligence in Tourism, Hospitality and Events. London: Routledge. (Work in progress)
• Al-Habash, O. (2025), 'Board gender diversity and corporate performance between reality and myth', in Schwabenland, C., Gendering experiences of work and management through a humanistic management lens. (Work in progress)

Contact Details

Dr Omar Al-Habash
Senior Lecturer in Business Management
University of Bedfordshire Business School
University of Bedfordshire
University Square Luton
Bedfordshire, UK
LU1 3JU

E: omar.al-habash@beds.ac.uk

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