Senior Lecturer in Management

I am a Senior Lecturer in Management at the University of Bedfordshire Business School. My focus is on leading and teaching on apprenticeships courses. I have a diverse background in both research and practice in various higher education posts. In particular, I have been both teaching and researching various subjects related to international business, business communication, information systems and business systems, as well as strategy and general management. I have always been interested in doing research at the intersection of the subjects I studied during my BA (information management, knowledge management) and my MA (international business, cross-cultural psychology, personal values, social psychology, intercultural communication), as well as e-learning and virtual work.

Other References

• LinkedIn: https://www.linkedin.com/in/markus-haag-465b048b/
• Research Centre Leader of the Centre for Tourism, International Business and Marketing (TIBAM) from 2020 to 2023
• Winner of the EBSCO Award for the presentation "Automatic Text Summarization" at the 17^th Newcomer Forum of the 24^th DGI-Online-Conference, June 2002, Frankfurt am Main, Germany

Qualifications

• BSc in Information Management - Stuttgart Media University, Germany
• MA in Intercultural Communication - University of Bedfordshire, UK
• PhD on Personal Knowledge Development in Online Learning Environments: A Personal Value Perspective - University of Bedfordshire, UK

Teaching Expertise

• Digital business and e-commerce
• Digital marketing
• Information systems
• International business
• Intercultural business communication
• Strategy

Research Interests

• Social media marketing
• Intercultural, transcultural and cross-cultural aspects of knowledge management and business information systems
• The relationship of personal values and knowledge management / information systems

Publications

• Lal, B.; Dwivedi, Y. K. & Haag, M. (2021) Working from home during Covid-19: Doing and managing technology-enabled social interaction with colleagues at a distance. Information Systems Frontiers, 27 August 2021. Available at: https://rdcu.be/cwfJE
• Ahmed, S.; Haag, M. & Lal, B. (2020) Moving Away from the Norms: Adopting Classic Grounded Theory in Information Systems Research. 25th UK Academy for Information Systems International Conference. 29 April 2020 (online). Available at: https://ebusiness.ncl.ac.uk/ukais/papers/UKAIS_2020_paper_35.pdf [Accessed on 29 April 2020].
• Ahmed, S. & Haag, M. (2017) Emoji – What is Their Purpose? A Study of Effective Communication on Facebook. 4th European Conference on Social Media (ECSM), Vilnius, Lithuania, 3-4 July 2017.
• Amar, H. & Haag, M. (2017). Exploring the critical success factors of virtual-agile IT projects: A Grounded Theory study. International Journal of Innovation, Management and Technology, 8(6), pp. 427-434.
• Amar, H. & Haag, M. (2017) Investigating the Interdependencies of factors affecting virtual project environments. British Academy of Management Conference, University of Warwick, Coventry, UK, 4-7 September, BAM Conference Proceedings 2017.
• Amar, H. & Haag, M. (2017). Managing IT Projects: Exploring the Leadership Approach in Virtual Project Environments. Management International Conference, 24-27 May, Venice, Italy.
• Ahmed, S. & Haag, M. (2016) Entering the Field: Decisions of an Early Career Researcher. Grounded Theory Review: An International Journal, 15(2) Available at: groundedtheoryreview.com/2016/12/19/entering-the-field-decisions-of-an-early-career-researcher [Accessed on 01 May 2020].
• Haag, M. & Duan, Y. (2014) The Impact of Personal Values on Personal Knowledge Development in the Context of Online Learning. Proceedings of 7th IADIS International Conference Information Systems 2014, Madrid, Spain, 28 February-2 March 2014, pp. 246-253. ISBN: 978-989-8704-04-7.
• Almalki, O.; Duan, Y.; Frommholz, I. & Haag, M. (2013) Identifying the Relevance of Personal Values to E-Government Portals' Success: Insights from a Delphi Study. International Conference on Information and Social Science (ISS), Nagoya, Japan, 24-26 September 2013.
• Haag, M., Duan, Y. & Edwards, J. (2013) Personal Knowledge Development in Online Learning: A Model for Measuring Externalisation, Combination and Internalisation. Proceedings of Knowledge and Information Management Conference (KIM 2014), Meriden, UK, 4-5 June 2013, pp.132-149.
• Haag, M. & Duan, Y. (2012) Understanding Personal Knowledge Development in Online Learning Environments: An Instrument for Measuring Externalisation, Combination and Internalisation. The Electronic Journal of Knowledge Management, 10(1), pp. 39-47.
• Haag, M. & Duan, Y. (2011) Understanding Personal Knowledge Development in Online Learning Environments: An Instrument for Measuring Externalisation, Combination and Internalisation. Proceedings of the 12th European Conference on Knowledge Management (ECKM 2011), Passau, Germany, 1-2 September 2011
• Haag, M. (2010) Personal Knowledge Development in Online Learning Environments: A Personal Value Perspective. PhD thesis. University of Bedfordshire, UK.
• Haag, M.; Duan, Y. & Mathews, B. (2009) The Impact of Culture on the Application of the SECI Model. In D. Harorimana (ed) Cultural Implications of Knowledge Sharing, Management and Transfer: Identifying Competitive Advantage. Hershey, PA: IGI Global.
• Haag, M.; Duan, Y. & Mathews, B. (2009) Which Personal Values are Most Relevant to Knowledge Development through E-Learning? Insights from a Delphi Study. Proceedings of the 10th European Conference on Knowledge Management (ECKM 2009), Vicenza, Italy, 3-4 September 2009, pp. 356-363.
• Haag, M.; Duan, Y. & Mathews, B. (2008) Trial Application of the Schwartz Value Survey on Personal Knowledge Development through e-Learning. Proceedings of the 9th European Conference on Knowledge Management (ECKM 2008), Southampton, UK, 4-5 September 2008. Vol. 1, pp. 257-266.
• Haag, M.; Duan, Y. & Mathews, B. (2007) Knowledge Development in e-Learning Environments: A Cross-Cultural Perspective. 8th European Conference on Knowledge Management (ECKM 2007), Barcelona, Spain, 6-7 September 2007. Vol. 1, pp. 391-397.
• Brieger, N.; Schulz, P.; Franklin, P. & Haag, M. (2007) Business Terminology. [CD-ROM containing self-study materials]. York Associates and Konstanz University of Applied Sciences.
• Flinders, S.; Schulz, P.; Franklin, P. & Haag, M. (2007) Business Meetings. [CD-ROM containing self-study materials]. York Associates and Konstanz University of Applied Sciences.
• Haag, M. (2002) Automatic Text Summarization: Evaluation des Copernic Summarizer und mögliche Einsatzfelder in der Fachinformation der DaimlerChrysler AG. Aachen: Shaker.
• Haag, M. (2002) Automatic Text Summarization. In R. Schmidt (ed) Content in Context: Perspektiven der Informationsdienstleistung. DGI-Online-Tagung 2002. Frankfurt a.M.: DGI, pp. 235-249.
• Haag, M. (2002) Automatic Text Summarization. Information – Wissenschaft und Praxis, 53(4), pp. 243-244.
• Haag, M. & Lieb, M. (2001) Die Einführungsstrategie einer Knowledge Community. In H. Nohr (ed) Virtuelle Knowledge Communities im Wissensmanagement: Konzeption – Einführung – Betrieb. Aachen: Shaker, pp. 49-63.

Contact Details

E: markus.haag@beds.ac.uk

T: 01582 743210