MHF Creative, a Luton-based video production company, contacted the University of Bedfordshire in search of academic expertise to solve some of their business challenges, highlighted once the COVID pandemic began.

Following a meeting with the Business Partnerships Team from the Research & Innovation Service, MHF Creative was able to register for an EU-funded programme, called ALPHAS. The project is run as a partnership between the University of Bedfordshire, the University of Northampton and The Open University.

ALPHAS seeks to create a conduit for knowledge exchange between Universities and SMEs in order to solve business problems, creating capacity within the business for further employment and supporting the regional aim to retain graduate talent within the local area.

MHF Creative successfully completed ALPHAS, attending our Post-COVID workshops, run by the University of Bedfordshire’s award-winning Business School, as well as received a grant to help them implement some of their new marketing and growth strategies.

For further information and to register, please visit www.alphas4business.org.uk

Find out more about the University of Bedfordshire's Research & Innovation Service