Studying our Media, Marketing and Public Relations BA (Hons) course will equip you with the business skills you need to succeed in mass media, marketing and public relations (PR) industries. In areas of marketing, you will be equipped with the fundamental knowledge around digital marketing and analytics including the tools, techniques and challenges within the field in our Introduction to Digital Marketing and Analytics unit. In practical areas of study, you will be able to critically analyse and apply integrated marketing theory in our Topical Marketing Communications Practice unit. More interestingly, our Consumer Behaviour unit will introduce you to theories and trends in the subject to identify how brands communicate with unique audiences and ways to develop successful marketing plans. To familiarise you with the general media landscape, our unit in Understanding Media will allow you to engage with an academic study of the media by considering its various genres, narratives, representation, audiences and ideologies. With a critical approach, you will also consider Contemporary Practices and Debates in The Media in the context of their cultural, political and socio-historical developments.  

In areas of journalism, you will learn to identify newsworthy stories and subsequently write news stories and feature articles for a series of platforms in our Reporting and Writing unit while also considering elements of professionalism and ethics in your work. To support you with this, our unit in The Art and Craft of Journalism will improve your awareness and critical appreciation of fine journalism and in doing so, improve your writing. You will have the opportunity to participate in editing workshops and create long-form pieces of journalism so that you can demonstrate and develop your writing skills. With a focus on digital content creation, you will also be equipped with the digital storytelling skills to record and edit audio and video to be uploaded online in our Introduction to Digital Storytelling unit. It is also crucial that you know how to effectively present your work, and to help you with this our Print and Digital Production and Design unit will allow you to examine practical and aesthetic demands of design and pay particular attention to typography, image selection, sub-editing and web design for newspapers, magazines and online publications.  

If you have a particular interest in audio storytelling, then our Radio, Audio and Podcasting unit will enable you to develop your digital audio editing skills by producing various types of content using studio and location recording techniques. This extends into areas of PR studies where you will learn to use public relations as a tool for reputation management and marketing communications in our Public Relations and Marketing unit. You will integrate concepts from public relations, advertising and digital media to form effective marketing communication strategies. More importantly, you will also have the opportunity in to showcase your knowledge, skills and ideas acquired from this course in our Practical Special Project – CnC unit. Here, you will be able to conduct your project within an area of your interest that is also relevant to your studies, and this may involve exploring topics within radio and audio, media communications, journalism, video or television. Alternatively, you can undertake a major research project into a topic of your interest that is strongly relevant to your field of study in our Dissertation Special Project – CnC unit.  

This is an opportunity for you to showcase a range of skills such as independent thinking, perseverance, responsibility and a high standard of work. To support you in your career, our unit in The Creative Industries will expose you to the different types of work available in the field, strategies to enter the job market and the skill you need for the industry. Furthermore, you will be equipped with the relevant business skills to enter the industry in our Routes to Market unit where you will learn to monetise audio-visual content, how to target and distribute this content to audiences using marketing strategies.