Why choose the School of Business Management
Accredited by the Chartered Institute of Marketing (CIM) and the Institute of Data and Marketing (IDM), offering discounts on exam and membership fees.
A career-powered course offering experience through live industry briefs, exciting business-linked competitions and placements.
Our student-led Marketing Club organises events and field trips, including to digital marketing agencies and the Museum of Brands.
About the course
This career-powered course connects you with industry through placements, real-world projects, an expert panel of leading professionals and competitions with local businesses like TengTools. The course covers the newest developments in brand communications, AI, digital and social media plus critical areas like consumer behaviour, data analysis and innovation. You put your learning into practice through our Marketing Club, which gives you the chance to work on live campaigns with small enterprises. So you gain the most up-to-date marketing skills and hands-on experience, ensuring you’re ready for the marketing roles of tomorrow.
Take a look at our Marketing Club
“Starting my BSc (Hons) Marketing has been one of the most challenging yet rewarding decisions I’ve made. I love the course and want to make the most of Uni opportunities. It’s reminded me that stepping outside your comfort zone is where real development happens and I am excited for what’s ahead.”
First-year BSc (Hons) Marketing student
Course accreditation
BSc (Hons) Marketing is accredited by the Chartered Institute of Marketing (CIM) and the Data Marketing Association (DMA), giving access to a range of events and content as well as adding weight to your CV.
Marketing Club
Dive into real-world marketing with hands-on projects, SME strategies and client collaborations through the Marketing Club
Industry links
Our student-led Marketing Club is run in association with the Chartered Institute of Marketing (CIM), and organises events such a placement trip to digital agency and Museum of Brands workshops.
Our industry panel includes representatives from a broad base of organisations including Wonderly, IBM and the digital agency Receptional.
Your student experience
Benefit from our focus on making links between your studies and workplace practice through real-life marketing scenarios and real-world projects.
Learn from an academic team with relevant professional backgrounds and extensive industry experience.
Our student-led Marketing Club, affiliated with the Chartered Institute of Marketing (CIM), runs field trips, events and workshops across a wide range of marketing areas, building your knowledge base and skills.
Maximise your learning with visits from industry specialists and professionals including senior staff and alumni from TengTools, Bute Street Festival, digital agency Receptional, Wisetek, Luton Town Football Club, Pandora, Wonderbly and Majesa.
Attend industry events and practice pitching campaign ideas to companies such as Pac-a-Mac, among others.
Want to know more about the units on the course? Watch these tasters and hear about the course from Giles Robertson, course leader of BSc (Hons) Marketing.
with Professional Practice Year
This course has the option to be taken over four years which includes a year placement in industry. Undertaking a year in industry has many benefits. You gain practical experience and build your CV, as well as being a great opportunity to sample a profession and network with potential future employers.
There is no tuition fee for the placement year enabling you to gain an extra year of experience for free.
*Only available to UK/EU students.
with Foundation Year
A Degree with a Foundation Year gives you guaranteed entry to an Undergraduate course.
Whether you’re returning to learning and require additional help and support to up-skill, or if you didn’t quite meet the grades to pursue an Undergraduate course, our Degrees with Foundation Year provide a fantastic entry route for you to work towards a degree level qualification.
With our guidance and support you’ll get up to speed within one year, and will be ready to seamlessly progress on to undergraduate study at Bedfordshire.
The Foundation Year provides an opportunity to build up your academic writing skills and numeracy, and will also cover a range of subject specific content to fully prepare you for entry to an Undergraduate degree.
This is an integrated four-year degree, with the foundation year as a key part of the course. You will need to successfully complete the Foundation Year to progress on to the first year of your bachelor’s degree.
Why study a degree with a Foundation Year?
- Broad-based yet enough depth to give you credible vocational skills
- Coverage of a variety of areas typically delivered by an expert in this area
- Gain an understanding of a subject before choosing which route you wish to specialise in
- Great introduction to further study, and guaranteed progression on to one of our Undergraduate degrees
The degrees offering a Foundation Year provide excellent preparation for your future studies.
During your Foundation Year you will get the opportunity to talk to tutors about your degree study and future career aspirations, and receive guidance on the most appropriate Undergraduate course to help you achieve this; providing you meet the entry requirements and pass the Foundation Year.
There are three core streams throughout the course.
- Digital understanding and delivery, encompassing the role of AI, automation and harnessing data, in the units Introduction to digital marketing and analytics (Year 1); Integrated digital marketing communications and Data and research methods for business (Year 2); and Digital communications strategy (Year 3).
- Agency/client dynamics, relationship-building and current trends impacting businesses across a range of sectors in units including Anatomy of a successful marketer (Year 1); Marketing for small/medium enterprises (SMEs) and Client relationships and strategy in marketing and advertising (Year 2); and Emerging trends in marketing (Year 3).
- The “future you” in marketing, focusing on skills and knowledge that will support your career journey, in the units Beginning your professional journey (Year 1); Career in practice (Year 2); and Continuing professional development (Year 3).
Other units build your knowledge and skills across the field of marketing, preparing you to move into a variety of roles when you graduate.
Year 1
Principles of marketing – Use market analysis and data to create plans for products and branding that meet specific briefs. Consumer behaviour – Understand how people think, act and engage with brands, and how brands target audiences. Essential statistics for business and marketing – Build essential data and numerical skills for modern marketing.
Year 2
Brand management – Learn how to work in unique ways with a range of favourite brands, uncovering what drives their success. Practical digital marketing analytics – Use specialist marketing-based analytical tools to identify gaps, suggest solutions and track impact.
Year 3
Marketing in a global context – Analyse, design and implement strategies to boost performance and competitiveness worldwide. Ethics and CSR in business – Understand ethics, corporate responsibility and the 16 UN Sustainable Development Goals to market responsibly. Business project – Plan, research and complete a final-year project that analyses emerging and contemporary issues in marketing.
The assessment strategy focuses on supporting you to become an independent learner who is also able to work as part of a team. Your subject knowledge - and key transferable skills such as teamwork, communication, and creative and critical thinking - are tested throughout the course using a range of assessment approaches.
The key subject themes increase in intensity as you progress to the next level and then to the final year, allowing you to build on previous knowledge. There are more group-work opportunities at the start of your course to build your team skills and engagement, which progresses to more individual and guided assessments as the course continues, ensuring you are challenged academically and professionally.
The variations of assessments prepare you well for the world of marketing. For all assessments, you will have an assignment brief which clearly sets out requirements and the criteria for grading your work; this develops your understanding of the assessment standards and what is needed to do well at a task.
You will receive feedback on all your assessments to enable you. It is important that you act on this feedback to improve your learning and performance.
For your final-year business project, you choose an area of interest within your preferred business or marketing field.
Careers
This course opens the way to a variety of career paths within marketing and marketing communications including:
- integrated brand communications
- specialist marketing or in-house roles such as client-side advertising
- brand management
- business-to-business marketing
- industrial marketing
- marketing within not-for-profit organisations such as charities.
Alternatively, you may want to further your studies in specialist areas of marketing communications including corporate communications and media planning or take a Master’s in an area of interest such as AI in marketing, digital marketing or an MBA with a marketing specialty.
Current graduates of Marketing work across a range of sectors from health, wellbeing, education, gaming and entertainment. Also, we have graduates working client and agency side from consumer to business-to-business marketing.
Entry Requirements
Entry Requirements
Entry Requirements
Fees for this course
UK
The full-time standard undergraduate tuition fee for the Academic Year 2025/26 is £9,535 per year. You can apply for a loan from the Government to help pay for your tuition fees. You can also apply for a maintenance loan from the Government to help cover your living costs. See www.gov.uk/student-finance
Excellence Scholarships
Worth £2,500 per year of study over three years when you score a defined number of UCAS tariff points from specified qualifications*
» If you don’t qualify for an Excellence Scholarship but have 120 UCAS tariff points, you have enough points for one of our Achievement Scholarships offering £500 per year of study**
» Other scholarships, bursaries and financial support packages are available
* Points requirements vary depending on type of qualification.
** Threshold is 120 UCAS tariff points across all awarding bodies and qualifications.
International
The full-time standard undergraduate tuition fee for the academic year 2025/26 is £16,900 per year.
There are range of Scholarships available to help support you through your studies with us.
A full list of scholarships can be found here.
Fees for this course
UK
The full-time standard undergraduate tuition fee for the Academic Year 2025/26 is £9,535 per year. You can apply for a loan from the Government to help pay for your tuition fees. You can also apply for a maintenance loan from the Government to help cover your living costs. See www.gov.uk/student-finance
Excellence Scholarships
Worth £2,500 per year of study over three years when you score a defined number of UCAS tariff points from specified qualifications*
» If you don’t qualify for an Excellence Scholarship but have 120 UCAS tariff points, you have enough points for one of our Achievement Scholarships offering £500 per year of study**
» Other scholarships, bursaries and financial support packages are available
* Points requirements vary depending on type of qualification.
** Threshold is 120 UCAS tariff points across all awarding bodies and qualifications.
International
The full-time standard undergraduate tuition fee for the academic year 2025/26 is £16,900 per year.
There are range of Scholarships available to help support you through your studies with us.
A full list of scholarships can be found here.
Virtual Tour
