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Why choose the School of Leadership and Management
In the National Student Survey 2023, 96% of our tourism, transport and travel students were satisfied with how teachers made the subject engaging; 95% were positive about teachers explaining things.
Over 95% of full-time UK business and management graduates are in employment or further study, 15 months after graduating (source: HESA Graduate Outcomes for 2020/21, pub 2023).
The University of Bedfordshire is a member of the Association for Tourism in Higher Education (ATHE), which represents universities that are leading providers of tourism courses in the UK.
About the course
This one-year course is for those with existing qualifications (Level 4 and 5 or 240 credits) in business administration or tourism management, or have experience in the field. It focuses on core business skills while giving you a sound understanding of the principles and practices of the global tourism industry as well as teaching you to apply your learning to practical situations and contemporary issues.
with Professional Practice Year
This course has the option to be taken over four years which includes a year placement in industry. Undertaking a year in industry has many benefits. You gain practical experience and build your CV, as well as being a great opportunity to sample a profession and network with potential future employers.
There is no tuition fee for the placement year enabling you to gain an extra year of experience for free.
*Only available to UK/EU students.
with Foundation Year
A Degree with a Foundation Year gives you guaranteed entry to an Undergraduate course.
Whether you’re returning to learning and require additional help and support to up-skill, or if you didn’t quite meet the grades to pursue an Undergraduate course, our Degrees with Foundation Year provide a fantastic entry route for you to work towards a degree level qualification.
With our guidance and support you’ll get up to speed within one year, and will be ready to seamlessly progress on to undergraduate study at Bedfordshire.
The Foundation Year provides an opportunity to build up your academic writing skills and numeracy, and will also cover a range of subject specific content to fully prepare you for entry to an Undergraduate degree.
This is an integrated four-year degree, with the foundation year as a key part of the course. You will need to successfully complete the Foundation Year to progress on to the first year of your bachelor’s degree.
Why study a degree with a Foundation Year?
- Broad-based yet enough depth to give you credible vocational skills
- Coverage of a variety of areas typically delivered by an expert in this area
- Gain an understanding of a subject before choosing which route you wish to specialise in
- Great introduction to further study, and guaranteed progression on to one of our Undergraduate degrees
The degrees offering a Foundation Year provide excellent preparation for your future studies.
During your Foundation Year you will get the opportunity to talk to tutors about your degree study and future career aspirations, and receive guidance on the most appropriate Undergraduate course to help you achieve this; providing you meet the entry requirements and pass the Foundation Year.
What will you study?
Studying our Business Administration (International Tourism Management) BA (Hons) course will provide you with in-depth knowledge and skills surrounding the global tourism industry and management. In areas of tourism, you will be introduced to a range of Critical Issues in Tourism and Hospitality in a global context. This involves exploring important topics that include the right to travel, human trafficking in the hospitality industry, hospitality as a tool for poverty and the role of women in tourism and hospitality.
With this international perspective, you will also look at the impact of globalisation on business and marketing decisions in our Global Marketing Strategy unit. Upon closer examination, you will discover how businesses enter various markets, price their products worldwide, communicate with customers – all in cost-effective ways. Furthermore, you will conduct market research and analysis based on cross-cultural marketing theories and frameworks.
Furthermore, you will discover the role strategy plays within organisational success in our Strategic Management for Business unit. Here, you will learn how to develop, evaluate and implement realistic and practical strategies for businesses while developing your employability skills to ease your transition into the workplace.
Finally, you will be equipped with the skills required to produce an excellent dissertation in our New Advancements in Business unit. Here, you will be taught to apply various research techniques and to source and reference information correctly based on a topic of your interest.
Global Marketing Strategy
The majority of organisations today recognise that business is global in nature. More than ever it is necessary for marketing and business students to have an understanding of the contemporary issues in global marketing. Trans-national organisations understand the requirement to service customers locally with global standard solutions or products, and localise that product as required to maintain an optimal balance of cost, efficiency, customisation and localisation in a control-customization continuum; to best meet local, national and global requirements.
This unit provides you with an understanding of the importance of marketing from a global/international perspective, recognizing the impact of globalisation and worldwide cultural changes that influence business and marketing decisions. You will learn about how businesses enter various markets, price their products appropriately worldwide, nationally and locally, and communicate with its customers in the most cost-effective way. The unit will help you understand the importance of informed marketing decisions by asking you to conduct market research and analysis and apply the theory to develop loyalty for international brands and global brand equity for the long term.
The main aims of this unit are:
- To introduce you to a range of global/cross-cultural marketing theories and frameworks (e.g. Internationalisation theories and Cultural Models).
- To understand the importance of market research for global brands.
- To develop the ability to apply these theories and models to a variety of organisations and situations in a global context
- To give you a comprehensive understanding of the global marketing planning process and its importance to the organisation.
- To introduce you to a systematic way of thinking about developing global marketing strategies and using marketing information/intelligence in marketing decision making in a global context.
How will you be assessed?
The underpinning philosophy of all assessments is to develop both your knowledge and skills to enter employment as a confidently with a strong base from which to meet your own aspirations. The aim is for you to become an independent and self-directed lifelong learner. Apart from the formal assessments there will be an emphasis on self peer and group assessment.
Tutors will provide feedback on formative assessments to support your development of good academic practice.All assessments are rooted in authentic and practical scenarios are designed to ensure that no credit can be awarded for work that cannot be confirmed to be that of the student submitting.
To facilitate learning for all students a range of assessment methods are used throughout the course including:Business Reports to demonstrate contextual insight and professional practice;Individual written reports based on gathering and analysing information using a subject specific methodology are used to assess case studies or group work.
Formative group presentation. At level 6 you are treated as an independent learner and both the dissertation unit (New Advances in Business) and the Strategic Management unit provide opportunities for you to draw together your business knowledge in an individual and more independent manner. In all units you will find assessment support in terms of careful briefing and the completion of formative stages with detailed feedback designed not only to benchmark your performance but also to give you insights into how you can improve your work.
Careers
You will focus on employability throughout your studies starting with working on real life case studies in your first few weeks. The practice-based part of the curriculum continues throughout your studies with guest lecturers optional weekly discussion groups and case studies in seminars to help you develop your knowledge and understanding of a wide range of industry sectors.
The approach adopted in this course helps you to develop and enhance your transferable skills as well as interpersonal skills and in turn enhance your employability. This means that whilst you are gaining academic knowledge in addition you are also developing practise expertise.
Entry Requirements
Entry Requirements
Entry Requirements
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