Digital Marketing | University of Bedfordshire

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Why choose the Graduate School of Business

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Our business and management courses rank 4th overall in their subject field in the Postgraduate Taught Experience Survey 2024, with top 3 rankings for teaching, student engagement, sense of community and organisation.

Block delivery and flexible year-round entry points help you fit study around your other commitments.

Assessments linked to live projects where you engage with industry professionals and find real business solutions.

About the course

Become a major player in the rapidly expanding digital landscape with our Digital Marketing MSc. Our course provides you with the knowledge and expertise you need to fill the digital skills gap that has appeared, allowing you to excel in this dynamic sector. You develop a comprehensive global and strategic insight into core areas such as branding, digital analytics and marketing environments then apply your learning to modern-day challenges. In addition, you gain the practical experience and interpersonal skills essential for a successful career in the field.

For further course information, contact Dr Codrin Chiru at codrin.chiru@beds.ac.uk

Facilities and specialist equipment

State-of-the-art business analytics suite with over £500K of industry-standard hardware and software, tailored to crucial digital practices such as big data, SEO and marketing
Access to advanced learning resources from Harvard Business Publishing and the Institute of Data and Marketing (IDM)
Immersive Semrush simulation software for realistic marketing practice
Business pods, boardroom areas and IT suites designed to simulate a professional office environment

Your student experience

Study with seasoned professionals, academics and practising experts, focusing on areas such as data analysis, digital customer experience management and online brand communications.

Our course is shaped by new and emerging industry developments, so you graduate fully prepared to tackle the challenges of both today and tomorrow.

Apply your learning to real-world challenges through authentic assessments; case studies; industry collaboration; and your choice of Master’s capstone dissertation, live project or professional practice.

Develop key transferable skills fundamental to workplace success such as critical thinking, self-management and leadership.

Join our student-led Marketing Club, run in association with the Chartered Institute of Marketing (CIM), which hosts field trips and workshops on topics such as neuromarketing and the AI revolution in marketing.

Unlock invaluable industry insights in our Global Guest Speaker series of talks.

Solve real-life marketing problems working with the University’s Research and Innovation Service (RIS) where you can assist local businesses and SMEs to up-skill and innovate.

What will you study?

Studying our Digital Marketing MSc course will equip you with the in-depth skills and knowledge in digital marketing including in areas of branding and communication, digital media and analytics. Digital Relationship Marketing will expose you to the techniques of engaging customers and consumers through the use of emerging digital technologies. This will allow you to utilise knowledge about customers to make better marketing decisions and create competitive advantage. More specifically, you will learn about the role of customer engagement, its behavioural theories and how this case generate customer knowledge. At the end of this unit, you should be able to identify emerging and future patterns of customer behaviours and brand engagement while being able to target specialist audiences in a business setting.

Similarly, Marketing in the Digital Era will allow you to explore elements of devising digital marketing strategies, conducting online market research and preparing a digital marketing plan. You will gain a critical awareness of the role of digital marketing in business success while learning to apply digital marketing techniques with a focus on digital platforms, new business models and social interaction. At the same time, you will gain a practical understanding of how organisations deal with complex issues systematically and creatively through online communication of brands, digital interaction with consumers and digital transformation of consumers’ lives and preferences. Following this, you will learn to apply Business Analytics techniques to a variety of business contexts by practicing the analytics and problem-solving skills to make recommendations for business performance decisions.

Furthermore, you will develop a critical and informed understanding of business environments and the business opportunities within them in our Strategy unit. Here, you will be introduced to a range of tools and concepts for strategic analysis and business modelling that will allow you to assess the strategic position of business organisations, formulate strategies, evaluate options and implement strategic decisions. Finally, you will complete our Capstone unit that will allow you to bring theory and practice together and research a topic of your interest that is relevant to your field of study. To help you with this, you will be introduced to the processes and techniques of research methods while working with a research supervisor to develop your ideas.

How will you be assessed?

A range of assessments are used on this course including: Written Examination or Class Test: Questions in these exams always promote critical thinking and help you gradually develop your ability to apply analyse synthesize and evaluate. Individual Written Report or Essays: Your knowledge and skills are developed when you undertake the task of writing an individual report and the whole process contributes to your improvement when it comes to conducting postgraduate level research and developing your enterprise. The ability to perform literature informed research to review and evaluate the relevant sources and to use an appropriate methodology in order to analyze and evaluate the relevant concepts is being assessed.

Case Study Examination: You will apply your knowledge in the context of a specific case. Oral Presentation: A number of transferable skills will be developed including the ability to present your findings in a professional clear and concise manner. This form of assessment is primarily used as formative assessment usually followed by a reflective report. Reflective Report: Evaluating your own contribution to a team is essential in the context of this course but in the workplace as well.

Careers

As a graduate of the course you will have the right skills to find career opportunities in digital marketing; mobile marketing; digital account management; search and social media; web content management; digital creative development; marketing communications; or marketing.

This course is an appropriate foundation for further academic study at either MPhil or PhD level.

Entry Requirements

2.2 honours degree or equivalent in a related subject area

Entry Requirements

2.2 honours degree or equivalent in a related subject area

Entry Requirements

2.2 honours degree or equivalent in a related subject area

Entry Requirements

2.2 honours degree or equivalent in a related subject area

Entry Requirements

2.2 honours degree or equivalent in a related subject area

Entry Requirements

2.2 honours degree or equivalent in a related subject area

Fees for this course

UK

The full-time standard fee for a taught Master's degree for the Academic Year 2025/26 is £10,000 per year. You can apply for a loan from the Government to help pay for your tuition fees and living costs. Visit www.gov.uk/postgraduate-loan

Alternatively if you have any questions around fees and funding, please email admission@beds.ac.uk