Marketing (Masters) | University of Bedfordshire

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Why choose the Graduate School of Business

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Assessments linked to live projects where you can engage with industry professionals and find real business solutions.

Course curricula align with professional bodies like the Chartered Management Institute.

Our business and management courses rank 4th overall in their subject field in the Postgraduate Taught Experience Survey 2024, with top 3 rankings for teaching, student engagement, sense of community and organisation.

About the course

Marketing today calls for a wide reach: you need to feel confident in the core aspects such as brand engagement, reputational management and consumer behaviour while also being able to analyse data, spot data patterns and plan creatively to respond to them. On this course, you develop the skills required to adopt appropriate strategic responses to different international market environments. You also examine more nuanced aspects of marketing such as purpose and ethics; the management and development of people in cross-cultural organisations; and environmental issues.

For further course information, contact Dr Codrin Chiru at codrin.chiru@beds.ac.uk

Facilities and specialist equipment

State-of-the-art business analytics suite with over £500K of industry-standard hardware and software, tailored to crucial digital practices such as big data, SEO and marketing
Access to advanced learning resources from Harvard Business Publishing and the Institute of Data and Marketing (IDM)
Immersive Semrush simulation software for realistic marketing practice
Business pods, boardroom areas and IT suites designed to simulate a professional office environment

Your student experience

Learn from an accomplished academic team, comprising industry experts actively involved in consultancy work, business engagement and social impact; their extensive experience ensures you gain insights into current industry trends and practices.

Our course is shaped by new and emerging industry developments so you graduate fully prepared to tackle future challenges with an appreciation of marketing’s integrated nature across a variety of channels and contexts.

Apply your learning to real-world challenges through authentic assessments; case studies; industry collaboration; and your choice of Master’s dissertation.

Improve your team-working, self-management, negotiation skills, confidence and ability to apply critical and creative thinking to complex and unclear problems.

Join our student-led Marketing Club, run in association with the Chartered Institute of Marketing (CIM), which hosts field trips and workshops on topics such as neuromarketing and the AI revolution in marketing.

Unlock invaluable industry insights in our Global Guest Speaker series featuring high-profile academics, industry experts and business leaders from organisations such as TUI; Luton Borough Council; and the European Commission.

Solve real-life marketing problems working with the University’s Research and Innovation Service (RIS) where you can assist local businesses and SMEs to up-skill and innovate.

The Research and Innovation Service can also support you if you wish to turn your vision of an enterprise start-up into reality.

What will you study?

Studying our Marketing MSc course will equip you with a range of knowledge and skills in the principles of marketing, brand engagement, digital consumer behaviour and analytics to name a few. You will be able to explore Brand Management concepts and theories in the global marketplace with a strategic approach for organisational competitiveness. In this unit, you will be able to apply these brand management strategies in diverse marketing and business contexts. Similarly, Marketing in the Digital Era will allow you to explore elements of devising digital marketing strategies, conducting online market research and preparing a digital marketing plan. You will gain a critical awareness of the role of digital marketing in business success while learning to apply digital marketing techniques with a focus on digital platforms, new business models and social interaction.

At the same time, you will gain a practical understanding of how organisations deal with complex issues systematically and creatively through online communication of brands, digital interaction with consumers and digital transformation of consumers’ lives and preferences. Paired with our unit in Consumer Behaviour, you will analyse the psychological, emotional and societal influences on consumer choices as you learn to impact consumer decisions in real-world scenarios. Based on this, you will learn to turn marketing theories into actionable strategies as you develop the skills to engage with consumers online in a digital sphere, in-line with contemporary trends.

Furthermore, you will develop a critical and informed understanding of business environments and the business opportunities within them in our Strategy unit. Here, you will be introduced to a range of tools and concepts for strategic analysis and business modelling that will allow you to assess the strategic position of business organisations, formulate strategies, evaluate options and implement strategic decisions. Finally, you will complete our Capstone unit that will allow you to bring theory and practice together and research a topic of your interest that is relevant to your field of study. To help you with this, you will be introduced to the processes and techniques of research methods while working with a research supervisor to develop your ideas.

How will you be assessed?

A range of assessments are used on this course including:

Written Examination or Class Test
Individual Written Report or Essays
Case Study Examination
Oral Presentation
Reflective Report
Dissertation / Professional Practice / Live Project Risk Assessment statement

To protect the integrity of our awards for any submission we may use one or more of the following to ensure that a student is submitting their own work:

Submission of your work to Turnitin or other software for similarity checks
Recorded or non-recorded review of draft work with a tutor in formative sessions
Viva voce examination; you may be asked to discuss aspects of your submission and/or to provide evidence of draft work. A viva will follow the procedures set out in the Quality Handbook.

We recognise that formative feedback is essential to supporting you to submit your best attempt. Formative feedback can take many different forms but may include:

In-class exercises exploring aspects of the assignment with feedback given collectively or individually during the class
Assessment brief dialogue
Zero-rated assignments that should be completed but carry no formal mark
The opportunity to informally submit part of the work for brief comments from your tutor
A document in the unit Assessment & Feedback folder that reflects on common errors on similar assignments
Assignment Q&A sessions
Summative and formative feedback from preceding units

Careers

On successful completion this course opens up a world of career opportunities in the public private and not-for-profit sectors from large global organisations to small and medium enterprises nationally and locally. You may also wish to work freelance or set up your own agency.

You will have the skills to follow a career in brand management; advertising; sales; account management; media management; media buying; marketing research; or public relations.

You will also be well prepared for further academic study at MPhil or PhD level.

Entry Requirements

2.2 honours degree or equivalent in a related subject area

Entry Requirements

2.2 honours degree or equivalent in a related subject area

Entry Requirements

2.2 honours degree or equivalent in a related subject area

Entry Requirements

2.2 honours degree or equivalent in a related subject area

Entry Requirements

2.2 honours degree or equivalent in a related subject area

Entry Requirements

2.2 honours degree or equivalent in a related subject area

Fees for this course

UK

The full-time standard fee for a taught Master's degree for the Academic Year 2025/26 is £10,000 per year. You can apply for a loan from the Government to help pay for your tuition fees and living costs. Visit www.gov.uk/postgraduate-loan

Alternatively if you have any questions around fees and funding, please email admission@beds.ac.uk