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Why choose the School of Aviation, Marketing and Tourism
Over 95% of our full-time UK business and management graduates are in employment or further study, 15 months after graduating (source: HESA Graduate Outcomes for 2020/21, pub 2023).
Our new business analytics suite features £500K of industry-standard hardware and software including Vensim simulation software for immersive skills practice.
Get involved in consultancy projects: in 2023/24, our Business School students engaged with businesses around 7,000 times, using their knowledge and skills to support real-life projects.
About the course
This course is subject to approval
Power up your career with a course designed to meet the growing demand for graduates who can use leading-edge, industry-standard analytics tools such as R, Python, Excel and Tableau. You learn to transform market and customer data into business insights, using your findings to make strategic and tactical marketing recommendations that drive business success. The course appeals to those with strong numerical or analytical skills, or who are keen on developing these skills to boost their career opportunities.
If you have any questions about the course, please contact the course leader, Long Vo at long.vo@beds.ac.uk
Facilities and specialist equipment
- New, state-of-the-art business analytics suite to support data analytics, 'big-data', data mining, digital marketing, SEO and other management skills
- Access to Semrush campaign management software for digital marketing and databases such as Harvard Business Publishing and the Institute of Data and Marketing (IDM)
- Access to R, Python, SQL and other industry software
- VR immersive experience
Your student experience
Become adept at facilitating data-driven solutions for today's market, developing skills that give you the edge in the fast-paced digital transformation of business.
Learn from experts in data analysis who teach you how to make marketing decisions around target customer profile selection; which product features to develop; and how much to invest in a campaign while still maintaining profitability.
Take up opportunities for consultancy experience during the second year of the degree, assisting businesses – from start-ups to established corporations - to solve problems, up-skill and innovate.
Join our student Marketing Club, affiliated with the Chartered Institute of Marketing (CIM), and attend workshops on a range of areas – recent workshops have been on neuromarketing, AI and influencer marketing.
Benefit from masterclasses from industry experts so you learn from their experience and keep at the leading edge in your field.
See digital marketing and data analytics in action with field trips to relevant companies and agencies.
with Professional Practice Year
This course has the option to be taken over four years which includes a year placement in industry. Undertaking a year in industry has many benefits. You gain practical experience and build your CV, as well as being a great opportunity to sample a profession and network with potential future employers.
There is no tuition fee for the placement year enabling you to gain an extra year of experience for free.
*Only available to UK/EU students.
with Foundation Year
A Degree with a Foundation Year gives you guaranteed entry to an Undergraduate course.
Whether you’re returning to learning and require additional help and support to up-skill, or if you didn’t quite meet the grades to pursue an Undergraduate course, our Degrees with Foundation Year provide a fantastic entry route for you to work towards a degree level qualification.
With our guidance and support you’ll get up to speed within one year, and will be ready to seamlessly progress on to undergraduate study at Bedfordshire.
The Foundation Year provides an opportunity to build up your academic writing skills and numeracy, and will also cover a range of subject specific content to fully prepare you for entry to an Undergraduate degree.
This is an integrated four-year degree, with the foundation year as a key part of the course. You will need to successfully complete the Foundation Year to progress on to the first year of your bachelor’s degree.
Why study a degree with a Foundation Year?
- Broad-based yet enough depth to give you credible vocational skills
- Coverage of a variety of areas typically delivered by an expert in this area
- Gain an understanding of a subject before choosing which route you wish to specialise in
- Great introduction to further study, and guaranteed progression on to one of our Undergraduate degrees
The degrees offering a Foundation Year provide excellent preparation for your future studies.
During your Foundation Year you will get the opportunity to talk to tutors about your degree study and future career aspirations, and receive guidance on the most appropriate Undergraduate course to help you achieve this; providing you meet the entry requirements and pass the Foundation Year.
What will you study?
We are still working on the modules for this course and they'll appear here soon.
How will you be assessed?
Course work; practical tests; exams; group and individual project work.
Careers
The course may appeal to those working in marketing/business who wish to advance their career and improve their decision making by using a data-driven approach. On graduation, you can expect to be highly in demand and command an above-average graduate salary. Typical job roles would be marketing analyst, marketing strategist, customer insight specialist or business analyst. You can also choose to progress onto one of the University’s postgraduate courses such as our MBA with Data Analytics, MSc Business Analytics or MSc Digital Marketing.
Entry Requirements
- GCSE grade 4/Functional Skills Level 2 Maths
Entry Requirements
Fees for this course
UK
The full-time standard undergraduate tuition fee for the Academic Year 2025/26 is £9,535 per year. You can apply for a loan from the Government to help pay for your tuition fees. You can also apply for a maintenance loan from the Government to help cover your living costs. See www.gov.uk/student-finance
Excellence Scholarships
Worth £2,500 per year of study over three years when you score a defined number of UCAS tariff points from specified qualifications*
» If you don’t qualify for an Excellence Scholarship but have 120 UCAS tariff points, you have enough points for one of our Achievement Scholarships offering £500 per year of study**
» Other scholarships, bursaries and financial support packages are available
* Points requirements vary depending on type of qualification.
** Threshold is 120 UCAS tariff points across all awarding bodies and qualifications.
International
The full-time standard undergraduate tuition fee for the academic year 2025/26 is £16,900 per year.
There are range of Scholarships available to help support you through your studies with us.
A full list of scholarships can be found here.
Fees for this course
UK
The full-time standard undergraduate tuition fee for the Academic Year 2025/26 is £9,535 per year. You can apply for a loan from the Government to help pay for your tuition fees. You can also apply for a maintenance loan from the Government to help cover your living costs. See www.gov.uk/student-finance
Excellence Scholarships
Worth £2,500 per year of study over three years when you score a defined number of UCAS tariff points from specified qualifications*
» If you don’t qualify for an Excellence Scholarship but have 120 UCAS tariff points, you have enough points for one of our Achievement Scholarships offering £500 per year of study**
» Other scholarships, bursaries and financial support packages are available
* Points requirements vary depending on type of qualification.
** Threshold is 120 UCAS tariff points across all awarding bodies and qualifications.
International
The full-time standard undergraduate tuition fee for the academic year 2025/26 is £16,900 per year.
There are range of Scholarships available to help support you through your studies with us.
A full list of scholarships can be found here.
Virtual Tour
