TIBAM: Proposed research topics for PhD applicants
Tourism
- Tourism advertising, social marketing, advertising strategies and tourism management
- Investigating residents and municipality processes of co-creation in destination branding
- Sustainable tourism development
- Smart tourism and technology integration
- Post-pandemic tourism recovery strategies
- Digital nomadism and remote work tourism
- Impact of climate change on tourism destinations
International Business
- Internationalisation, marketing analytics, business analytics
- Corporate governance, Corporate Social Responsibility (CSR), Environmental, Social, and Governance (ESG)
- Corporate strategy and geopolitics, networks, political capital
- IB and entrepreneurship in low/middle-income nations
- International business & strategy, international trade & investment, corporate governance & sustainability
- Entrepreneurship among people with disability, entrepreneurship dducation, entrepreneurial ecosystem, entrepreneurship in emerging economies, entrepreneurial internationalization, SME growth, immigrant and nascent entrepreneurship/entrepreneurs, internationalisation of SMEs
- Business model innovation, entrepreneurial team, entrepreneurial cognition, entrepreneurial growth, women entrepreneurship, pivoting and lean startup
- Digital transformation in international business
- Global supply chain resilience
Marketing
- Social Media, Marketing, Online Brand Community Research, Consumer Behaviour, Branding, Luxury, Netnography, Visual Communication, Aesthetics, Symbolism
- Digital marketing, AI in marketing
- Cobranding, corporate brand management, consumer-brand identification/relationship
- Marketing strategy, international marketing, internationalisation, marketing analytics
- Influencer marketing and social media trends
- Data privacy and consumer trust in digital marketing
- AI and machine learning in personalized marketing
- Sustainable branding and green marketing
- Virtual Reality (VR) and Augmented Reality (AR) in marketing campaigns
telephone
University switchboard
During office hours
(Monday-Friday 08:30-17:00)
+44 (0)1234 400 400
Outside office hours
(Campus Watch)
+44 (0)1582 74 39 89
Admissions
admission@beds.ac.uk
International office
international@beds.ac.uk
Student support
sid@beds.ac.uk
Registration
sid@beds.ac.uk