TRIMAR
Past Projects
TRIMAR 2000-2003
On-Line Intelligent Training System for e-Business issues in Internet Marketing for SME's (TRIMAR): Leonardo da Vinci, Luton Business School, UK/00/B/F/PP/129_11. The project was for the development of an "On-Line Intelligent Training System for Internet Marketing by SMEs".
Project objectives:
- Investigate the specific needs in Internet marketing of SME employees in the service sector involved in business to consumer e-commerce activities.
- Formulate training modules to include technical, strategic and management issues relating to Internet marketing strategies.
- Design the structure and categorise for the case database.
- Develop case database, self-assessment tool, knowledge base and intelligent training system.
- Integrate the database, knowledge base, self assessment tool and intelligent training system on the WWW.
- Evaluate the system and disseminate the results.
- Translate the training tool into the language of each participating partner.
Contact Information
Ms Roisin Mullins
E: r.mullins@lamp.ac.uk
Prof Yanqing Duan
E: yanqing.duan@beds.ac.uk
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