BISC Research Seminar
December 2019
BISC organised a research seminar on Tuesday 17 December 2019. Four staff members in the Department of Strategy and Management presented their research to colleagues and PhD students in the business school. Details of the presentations:
Dr Paul Baguley, 'Cost Modelling of Unknown Risks'
Dr Sajeel Ahmed, 'Message Layering: A Grounded theory of overcoming message limitations in Social media communication'
David Harding, 'A Chief Information Officer assessment model for enterprise digital transformation'
Saira Sultana, 'The role of aesthetics and symbolism on luxury brand image: a netnographic study of an online brand community'
Staff presentations stimulated interesting debates and discussions.
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