About the course

Marketing is dynamic, exciting and vitally important to all businesses, providing the insight to develop and deliver new and evolving products and services to meet ever-changing customer needs. Occupations in marketing span most industries and sectors.

The Level 4 Marketing Executive Apprenticeship will enable you to:

• Manage and maintain key marketing channels, including digital, offline and social media
• Plan and deliver tactical integrated marketing campaigns
• Manage the production and distribution of marketing materials
• Collect and analyse research information to understand target audience behaviour and views across the market in general and the marketing mix
• Assist in the achievement of brand positioning to agreed guidelines
• Organise and attend events such as conferences, seminars, receptions and exhibitions.

Qualifications

• Certificate in Higher Education
• Marketing Executive Apprenticeship
• English and Maths to Level 2 are included if not held at entry

This apprenticeship is also designed to meet the requirements for registration as an Affiliate Member with the Chartered Institute of Marketing (CIM).

Entry requirements

Entry requirements will be determined by individual employers

• We welcome applicants with relevant work experience.
• Applicants need to remain employed within the workplace for the duration of the course, ideally for a minimum of 30hrs a week.
• Applicants will need to demonstrate the ability to study a programme at academic level 4 (equivalent to first year of a degree).

Fee - Companies with a wage bill less than £3m will just pay £300, this is because the government funds 95% of the full fee. If you are a levy-payer then this apprenticeship will be £6,000 from your levy. As a business of any size, you can also use the Manage Apprenticeship service to apply for funding from large businesses that want to fund 100% of your apprenticeship training and assessment costs.